Jan. 2005 _ Aug. 2011
Based in Puma’s London office and reporting to the Global Apparel Director I managed a team of 8 designers responsible for a selection of different ranges.
I created and drove individual Creative Directions, liaising across categories to ensure 360 alignment, for numerous ranges including;
PUMA Archive, PUMA Lifestyle, PUMA Golf, PUMA Urban Mobility, PUMA Sailing Lifestyle & PUMA Motion.
PUMA Archive, PUMA Lifestyle, PUMA Golf, PUMA Urban Mobility, PUMA Sailing Lifestyle & PUMA Motion.
PUMA Urban Mobility
Urban Mobility was designed to offer stylish and functional solutions to those moving through urban environments every day. Be it an office commute or international travel.
The brief always being "Simplies Urban Life"
