Jan. 2005 _ Aug. 2011
Based in Puma’s London office and reporting to the Global Apparel Director I managed a team of 8 designers responsible for a selection of different ranges.
I created and drove individual Creative Directions, liaising across categories to ensure 360 alignment, for numerous ranges including;
PUMA Archive, PUMA Lifestyle, PUMA Golf, PUMA Urban Mobility, PUMA Sailing Lifestyle & PUMA Motion.
PUMA Archive, PUMA Lifestyle, PUMA Golf, PUMA Urban Mobility, PUMA Sailing Lifestyle & PUMA Motion.
PUMA Sailing Lifestyle
With PUMA's entry into the VOLVO Ocean race with their own boat and team, my team and I undertook the responsibility of creating a sailing inspired lifestyle range
PUMA's "Il MOSTRO" boat modelled on the successful MOSTRO shoe
PUMA Sailing Lifestyle Spring/Summer 2009
PUMA Sailing Lifestyle Spring/Summer 2009
PUMA Sailing Lifestyle Spring/Summer 2009
GBH designs a new boat MAR MOSTRO for the 2011/12 VOLVO Ocean Race as PUMA become the official sponsor of the race
PUMA retail concept for VOLVO ocean race 2011/12
PUMA Sailing Lifestyle Creative Direction Spring /Summer 2011
