Apr. 2013_ Aug. 2014
Tasked with repositioning WOLSEY as a contemporary menswear brand, to create a brand 'with' Heritage, rather than a 'Heritage Brand'.
This was achieved through combining functionality and style that was supported and enhanced by a new performance golf line worn by up and coming British golfers.
This was achieved through combining functionality and style that was supported and enhanced by a new performance golf line worn by up and coming British golfers.
Working with Michael Nash Associates, a new cleaner and more modern logo was
defined with a revised fox logo that was more angular and simplistic and worked better with the new sans serif typography.
defined with a revised fox logo that was more angular and simplistic and worked better with the new sans serif typography.
The Brewer Street store is a key part of the brand’s image. It was felt that the store
needed to be a foundation for the new direction of the brand.
Working with Brinkworth Design the store was stripped back to give it a more utilitarian and modern feel. The brief being the ‘the modern urban explorer'.
needed to be a foundation for the new direction of the brand.
Working with Brinkworth Design the store was stripped back to give it a more utilitarian and modern feel. The brief being the ‘the modern urban explorer'.
