FALKE _ Transition 24
Design Agency GOOSE hired me to project mange and creatively direct a pitch for a potential new range with FALKE.
I managed two designers through the process, liasing with agency owner Jenni Arksey.
I managed two designers through the process, liasing with agency owner Jenni Arksey.
The Brief was for a new urban outdoor range we titled ; TRANSITION _24
We developed the idea around two consumers and their needs and designed a capsule range to satisfy these Below is an edited version of the final presentation
