Jan. 2005 _ Aug. 2011
Based in Puma’s London office and reporting to the Global apparel Director I managed a team of 8 designers responsible for a selection of different ranges.
Created and drove individual Creative Directions, liasing with both Footwear and Accessories CDM’ to ensure 360 alignment, for numerous ranges including;
PUMA Archive, PUMA Lifestyle, PUMA Golf, PUMA Urban Mobility, PUMA Sailing Lifestyle & PUMA Motion.
PUMA Archive, PUMA Lifestyle, PUMA Golf, PUMA Urban Mobility, PUMA Sailing Lifestyle & PUMA Motion.
PUMA Lifestyle / Archive
Referencing PUMA's heritage as one of the original sportswear brands since 1948 the range looked to reintroduce styles to a new consumer and bring them up to date with new fabrications, innovations and colour. Strong links with streetwear and regular capsule ranges with footwear releases ensured its strong growth and a mainstay of the PUMA range.
AW12_ PUMA Archive
AW12_ PUMA Archive
MMQ _ Limited Distribution range. Commissioned Camouflage, 4 Pocket Jacket
AW12_ PUMA Archive
AW12 _ PUMA Archive
AW12 _ PUMA Archive
PUMA SOCIAL campaign featuring PUMA Lifestyle product.
AW10_PUMA ARCHIVE _ Q3 Menswear Drop
PUMA Archive _ 'Bluebird' capsule with relaunch of Bluebird sneaker
PUMA MONO _ One colour dressing. Iconic styles from apparel, footwear and accessories reimagined in single colours.
MONO PACK advertising.
More MONO PACK looks.
Denim version of iconic T7 Track Jacket.
PUMA Denim
PUMA Archive _ SS12
PUMA ARCHIVE _ SS07 "FRENCH 77"..........1970's Tennis Playboys
PUMA ARCHIVE _ SS07 "FRENCH 77"..........1970's Tennis Playboys