The MIX is a new online store focusing on affordable & fun sunglasses.
I Project Manged the creation of the website,working with Mustard Marketing
This involved creating the overall look and feel for the site as well as defining the page layout and user experience.
I was responsible for Art Directing all imagery used for the sites launch including model selection
In addition I sourced and procured product from established brands to be sold alongside the MIX’s own product offering. This also involved liasing with each brand to secure product and marketing images for use on the site.
To support the site prior to it’s launch I also liased with their nominated PR company and set up a range of social media sites before handing them over to a media agency.
This involved creating the overall look and feel for the site as well as defining the page layout and user experience.
I was responsible for Art Directing all imagery used for the sites launch including model selection
In addition I sourced and procured product from established brands to be sold alongside the MIX’s own product offering. This also involved liasing with each brand to secure product and marketing images for use on the site.
To support the site prior to it’s launch I also liased with their nominated PR company and set up a range of social media sites before handing them over to a media agency.
Landing page at launch
Art direction of all images used on the site as editorial and banners
FINAL SELECTED SHOTS
Sourced Brands to compliment own product offering
