Velo East is a proposed Cycle Store / Cafe that will also offer a bicycle repair service.
Planned to open near Borough Market, East London in the near future.
WHY? was asked to develop an Identity for the Business that could be used throughout the project
The Identity included a logo as well as a colour palette and suggestion to utilise an octagonal shape where possible.
WHY? also proposed a number of ideas for the interior design and signage.
The project is still finalising financing but hopes to be realised soon when the proposed ideas will be firmed up and
finalised.
Planned to open near Borough Market, East London in the near future.
WHY? was asked to develop an Identity for the Business that could be used throughout the project
The Identity included a logo as well as a colour palette and suggestion to utilise an octagonal shape where possible.
WHY? also proposed a number of ideas for the interior design and signage.
The project is still finalising financing but hopes to be realised soon when the proposed ideas will be firmed up and
finalised.
The Logo
Staff / Brand T-shirt ideas
Store Ideas _ Signage
Interior Ideas
Use Octagonal / Hexagonal tiles for Cafe area of store mixed with concrete / wood for Shop / Repair areas.
Website ideas
